The objective was to design a brand, from its concept to a product, inspired by a book (“One hundred years of solitude” by Gabriel Márquez).

Objective

Petra is a forward-thinking feminist company striving for a more humane, empathic, and environmentally responsible approach. The brand's ultimate goal is to empower women to love their bodies and personalities.

Petra launches the "Blossom Collection'', a line of sex toys that aims to help women know their bodies. The line draws inspiration from the strong description of nature in the book "One Hundred Years of Solitude."

The collection uses DuPontTM Corian® for its products. This material can be heated or cooled, it's non-porous and non-toxic, making it 100% safe for intimate use. Corian® is not only recognised by its durability, is also eco-friendly, produced with minimal energy and waste.

Result

Duration

6 weeks

collab

Júlia Rouxinol

Expertise

Creative direction; Brand Identity; Product Design; Packaging design

tools

Illustrator, Photoshop, Lightroom, Solidworks, Cinema 4D